Friday is the best day to get a discount for those who shop online, according to report!
For those looking into saving money when shopping online, coupon codes, browser extensions, and money-saving apps can help with that. However, the deals you can get vary depending on the day. According to a report by SimplyCodes, Friday is the best day to get a discount for online shoppers.
The study analyzed marketing emails from 30,000 retailers between March and July and found that coupon release patterns peak as payday approaches. In fact, 52% of coupon codes are released between Wednesday and Friday, just before the weekend slowdown. On Friday alone, new coupon releases spike by 19%.
Why Retailers Choose Specific Days for Online Sales
Retailers select certain days for online sales and coupon releases based on consumer behavior and shopping patterns. For example, certain product categories, like women’s clothing, skincare, and alcohol, see more coupon releases on Fridays, which aligns with social events and weekend plans, as consumers often shop for outfits, beauty products, and party supplies heading into the weekend. Understanding the key reasons behind these sales timing strategies, can help shoppers take full advantage of deals. So, here are some of the reasons, according to the study:
- Friday Frenzy: retailers often launch new deals on Fridays to tap into the weekend shopping surge. Since many people get paid on Fridays, stores aim to attract fresh paychecks and increased spending.
- Midweek Momentum: increased coupon activity from Wednesday to Thursday is likely an effort to boost sales during slower midweek periods. Retailers also target early weekend planners who may start shopping ahead of Friday.
- Weekend Wind-Down: while it may seem odd, fewer coupons are released over the weekend. This is because many shoppers are already actively purchasing, so retailers don’t feel as much need to offer new discounts when traffic is naturally higher.
- Monday Reset: coupon releases tend to pick up again at the start of the week. Retailers use this to re-energize sales and attract shoppers preparing for their purchases in the coming days.
Maximizing Deals Without Overspending
To get the most out of your purchases, especially larger ones, consider signing up for store newsletters and mobile alerts or following brands and stores on social media for special coupons, suggested consumer savings expert Andrea Woroch. She also suggested using price-tracking browser extensions like CamelCamelCamel or Keepa to monitor price drops and score the best deal.
Deal aggregators such as CouponCabin.com or RetailMeNot can help you find coupons quickly by searching for specific stores. Do your research early in the week and look for opportunities to stack coupons with ongoing sales or cashback offers to maximize your savings.
“Some stores even let you use more than one coupon on the same order. This could be a coupon for money off, free shipping or a free gift with purchase”, Woroch said.
However, it’s crucial to avoid overspending. If notifications from store emails and apps lead you to shop unnecessarily, Woroch advised unsubscribing from newsletters and deleting shopping apps to avoid that. “Instead, look for coupons only when you need them”, she noted. Tools like SideKick, a browser extension that automatically scans for coupon codes, can help you stay focused on actual needs, she added.