Are you looking for the best deals of the year? Find out when is Black Friday happening in 2024!
Black Friday is one of the biggest annual shopping events, known for massive discounts and exclusive deals offered by both brick-and-mortar and online retailers, and it will happen in 2024. Originating in the United States, it takes place the day after Thanksgiving, marking the unofficial start of the holiday shopping season.
While initially a U.S. phenomenon, it has spread across the globe. Many countries, including the UK, Australia, Canada, and others, have embraced the tradition, offering significant deals on a wide range of products.
When Is Black Friday 2024?
In 2024, Black Friday falls on November 29th. Traditionally, this event takes place on the fourth Friday of November, the day following the U.S. Thanksgiving holiday, which is celebrated on the fourth Thursday of November. The date may vary slightly depending on the country, but in most places, it falls between the end of November and early December.
However, it has expanded beyond just a one-day sale, with many businesses offering deals well before and after the actual date, creating what’s known as “Black Week” or even “Black November”. Some major retailers also continue the discounts through the following Monday, known as Cyber Monday, which focuses on online deals.
Is This Year’s Black Friday Worth It?
Given the current economic climate and forecasts for 2024, many shoppers are asking whether this it will be worth the hype. Retail analysts expect Black Friday 2024 to see strong sales, particularly in online retail, where many consumers feel more comfortable shopping. Bain & Company suggests that U.S. Black Friday sales may continue to grow, particularly in sectors like electronics and home goods, which have seen increased demand post-pandemic .
However, inflation concerns and supply chain issues might influence both the availability of products and the magnitude of discounts. This means shoppers may need to be more strategic, as inventory could be limited, and not all deals will be as deep as they’ve been in past years.
Still, for those in need of big-ticket items or planning to shop for holiday gifts, it is likely worth participating. Early planning, deal tracking, and making use of loyalty programs could further enhance savings.
What Kind of Deals Can You Get?
Black Friday offers discounts on a wide range of products, from electronics to fashion, home goods, toys, and more. Some of the most popular categories include:
- Electronics: one of the biggest draws are deals on electronics, such as TVs, laptops, smartphones, gaming consoles, and home appliances. Brands often slash prices by 20% to 50% or more, making it a great opportunity to purchase high-ticket items at lower prices;
- Fashion and Apparel: clothing retailers also offer substantial discounts, with many fashion brands and department stores providing markdowns on seasonal and off-season items. Discounts of 30% to 70% on clothing, shoes, and accessories are not uncommon;
- Home and Kitchen Goods: it is a fantastic time to invest in home goods like cookware, bedding, and small appliances, often discounted by up to 50%;
- Beauty Products: cosmetics and skincare brands frequently offer sales, including buy-one-get-one offers, discounts of up to 40%, and gift-with-purchase promotions;
- Toys and Gifts: since Black Friday falls right before the holiday season, it’s a popular time to stock up on gifts for children, with many toy retailers offering significant markdowns on popular items;
- Travel Deals: many travel companies and airlines participate as well, offering discounted flights, hotel stays, and vacation packages.
Tips for Black Friday Shopping
- Create a Shopping List: make a list of the items you need or want to buy. This helps you stay focused and avoid impulse purchases that can derail your budget;
- Set a Budget: it’s easy to get caught up in the excitement of deals, but having a budget ensures that you don’t overspend. Set a limit for how much you’re willing to spend overall and on each item;
- Research Prices Beforehand: a good deal is only a good deal if you know the regular price of an item. Use price comparison websites or apps to track prices ahead of time so you know whether you’re truly getting a discount;
- Shop Early or Late: many deals start early or are available online well before the official date. If you know what you’re looking for, shop ahead to avoid missing out on popular items. Similarly, keep an eye out for “flash sales” later in the day or over the weekend;
- Sign Up for Newsletters and Loyalty Programs: retailers often give their loyal customers early access to sales or exclusive discounts. Sign up for email newsletters or join loyalty programs to take advantage of these perks;
- Use Cashback Programs: maximize your savings by using apps or credit cards that offer cashback rewards on purchases made. These can add up to significant savings;
- Shop Safely Online: it’s important to ensure that you’re shopping from reputable retailers. Avoid unfamiliar websites that may be scams, and make sure the website is secure (look for “https” in the URL) before entering payment information.